Are you giving enough attention to the importance of a good domain name?
You may be one of those people who thinks it’s not worth spending money for a decent name. If so, stop and think about it first. Before you decide to save money by getting a low quality domain name, consider the value of getting a good domain name. A good domain name will distinguish your business, build your brand and will be central to much of your marketing.
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8 Short-Brandable Domain Sales in Top-20 sales report this week, according to sales charts posted by DN Journal. There are five 4-letter domains, one 5-letter domain and two 6-letter domains. All were .com domains, except for one which was a .de domain. All sold for low to mid 5-figures prices.
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oNames are high-value keyword domain names with an “o” in front, just like domains with an “e” or an “i” in front. The use of single letter vowel prefixes in domain names is popular and dates back to the early days of the web. There are huge opportunities now for domains starting with the letter “o” as a prefix, because they are powerful names selling at a relative discount compared to similar names. I expect these names to appreciate in the future (yes, I’m biased, because I own a number of them).
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When looking for domain names, are 3-word names a viable option? They certainly are more common than 1-word or 2-word domains, but they frequently fall short in comparison.
One issue comes down to simple math. The 2-word domains can only be combined in two different ways. WordA+WordB or WordB+WordA. However with 3-word domains you have the words can be combined in six differenet ways: A+B+C, A+C+B, B+A+C, B+C+A, C+B+A of C+A+B. Add the potential for plural words in the mix and the picture gets worse. While not all combinations will make sense, the sheer number of word combination dilutes the value of 3-word domains. So if you invest in marketing a 3-word domain, your competition could get other combinations of the words and gain benefit from your marketing efforts.
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We have a number of premium short, catchy, brandable .com domain names that will be put on sale soon. Get a jump on the competition before they get placed on the market.
uHew.com – Rare 4-letter domain – Short, pronounceable domain that could be used for nearly anything. Has the desirable VCVC letter pattern.
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Mapsly.com is a short & catchy domain name.
Short catchy domains names can have great branding power. Many of the Top websites worldwide have short brandable domain names. Examples of top sites with this sort of name include: Bing.com, AOL.com, Yelp.com, CNet.com, Digg.com, ZDNet.com, Flickr.com, IMDB.com, Orkut.com, Ebay.com, PayPal.com, Tumblr.com, eHow.com, Etsy.com, Ning.com, Ask.com, Expedia.com, Pogo.com and Badoo.com.
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Two-word domain names are great for a number of reasons. While one-word domains are rare and expensive, two-word are common enough to be obtained at reasonable prices. Using real dictionary words in combination is powerful because it creates a clear sense or meaning, but can also be brandable.
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Whether you’re setting up a new business, a new product or a blog, the name you choose will have a major impact on the future of your branding and marketing efforts. It amazes me that people will spend large sums of money for advertising, branding initiatives and design, but then undermine those efforts with a domain name that is not aligned with their strategic goals.
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