These domain name guides cover how to pick, buy, value and sell a name, plus the domain industry news we are following in 2026. For older stories, browse the Weekly News Digest archive.

Picking and buying a name

• Brandable Domain Names: What They Are and Where to Buy One
  What makes a domain name brandable, real examples, where to buy one (marketplaces, aftermarket or hand-registering), what they sell for and what to check.
• What Makes a Good Domain Name: A 10-Point Check
  What makes a good domain name: 10 checks covering spelling, the radio test, length, extension, trademarks, handles, and price, each with a real example.
• How to Buy a Domain That Is Already Taken
  How to buy a domain that is taken: check marketplaces, find the owner, make an offer, backorder, use a broker, pay via escrow, and when the UDRP applies.
• Two Word Domains vs One Word and Three Word: Which Length Wins
  One word, two words or three? How domain length affects memory, availability, price and SEO, with real sales and a simple radio test to check any name.
• How to Name a Business (and Get the Domain Before You Commit)
  How to name a business in six steps: brainstorm, shortlist, check state availability and USPTO trademarks, secure the domain and handles, then register.
• .ai Domains: Cost, Which Country, and Whether to Use One
  A .ai domain belongs to Anguilla and costs at least $160 for the two-year minimum. What it earns Anguilla, who uses it, the risks, and .ai vs .com and .si.

Value and selling

• How Much Is a Domain Name Worth? How to Value One
  How much is a domain worth? Learn end-user vs wholesale value, how to find comparable sales on NameBio and DNJournal, and how to price a domain for sale.
• Are Domain Appraisal Tools Accurate? What They Get Right and Wrong
  Are domain appraisal tools accurate? How GoDaddy, Estibot, Atom and Dynadot estimates work, how they compare with real sales, and a scam to avoid.
• How to Sell a Domain Name: Marketplaces, Pricing, Escrow
  How to sell a domain name: price it from real sales, list it on Afternic, Sedo, Namecheap or Dynadot, compare commissions, and close safely through escrow.
• Domain Brokers: How They Work and When One Is Worth the Fee
  How a domain broker works for buyers and sellers, what GoDaddy and Sedo charge, when the fee pays off, how to vet a broker, and the red flags to avoid.

Investing and sales news

• .si Domain Boom: What Caused It, What the Department of Education Did, and What Comes Next
  Why .si domain registrations jumped from 3,515 in August to 46,066 in September 2026, what changed on ed.gov, and what to expect next.
• ICANN Reveals 1,615 Applications in Its 2026 New gTLD Round
  ICANN revealed 1,615 applications for new domain extensions, 333 from brands. What was filed, the .agent fight, fees, timeline and what it means for you.
• The .dot Domain Opens to Everyone December 2: Dates, Prices and Who Should Buy
  The .dot domain from Dish DBS opens to all on December 2, 2026. Sunrise and early access dates, registrar prices, the delay, and who should register.
• Domain Investing for Beginners: Is It Still Worth It in 2026?
  Domain investing for beginners: real renewal costs, 1% to 2% sell-through rates, how to start, what sells, and where flipping becomes cybersquatting.
• The Biggest Domain Sales of All Time (Updated List)
  The biggest domain sales ever, from Shop.com at $99 million and AI.com at $70 million down, with sources, buyers, and which famous deals don't count.
• Top Domain Sales of 2026 (Running List)
  Top domain sales of 2026 so far: Shop.com at $99 million, AI.com at $70 million, Club.com, Green.com and the biggest .ai sales, through November 4, 2026.
• Buying Expired Domains: How to Do It Safely
  How to buy expired domains safely: the expiry cycle, auctions vs backorders, history and trademark checks, and Google's expired domain abuse policy.